SHOW DON'T TELL
Why do you need video? Because video is the must-have advertising and communications tool. It is playing more and more of a key role in consumer purchase decisions as it is the best way to captivate and persuade consumers and convert casual browsers into qualified customers. Online video is helping businesses to brand, market, educate, personalise, and build relationships with customers because video offers the ability to relay a complex message in a short amount of time.
ONLINE VIDEOS WILL ACCOUNT FOR MORE THAN 80% OF ALL CONSUMER INTERNET TRAFFIC BY 2020
HOW VIDEO BOOSTS YOUR BRAND'S VISIBILITY
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Additionally, videos now make a big difference to search engine optimisation. In October 2011 Google changed how it analyses websites to rank them in its search engine. Video and social media connections have since become the number one way to boost your Search Engine Optimisation (SEO); have one video on your site and it automatically ranks higher than those without. In fact, a video is 53 times more likely to generate a first page Google ranking, and videos start to show in search results in a matter of days, not months, according to Forrester Research. Ensure viewers have the ability to share that video, post it or connect it to a social media site, or just comment, and your ranking increases further. As the video continues to be shared, once in the viral world of social media, it continues to feed back to your site and increase its ranking. This fact, combined with the remarkable statistic that YouTube reached 4 billion daily global online video views (in 2011), a 25% increase in just eight months, and the future of business communication is clear. Just as how ten years ago every business needed a website, now no forward-thinking business will fail to include professional video marketing content to drive its message. And we can help you generate your video content, from start to finish, brainstorm to delivery, and guide you as to how to make the most from your story and make sure as many customers as possible get to hear it. |
There are other ways of using video: From a series of GIFs we created for Bennetts' social media channels during the British Superbike season.
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Get in touch now to discuss your project
07786 004 659 [email protected]
07786 004 659 [email protected]